Honda Is Tops in Holding Value

2013 Accord

American Honda Motor Company wins ALG's 2013 Residual Value Award for Best Mainstream Brand, besting competitors in long term value.  What that means for you (and me) as Honda owners, is that Honda retains its value even as it ages.  When it's time to trade-in, or sell your car,  you'll get far more for your Honda vehicle, than your friends who own some other make.  (Something I noted in this post on getting the most for your trade-in.)

2013 Odyssey

"Long-term value and reliability are both hallmarks of the Honda brand and we are honored to be recognized by ALG as the industry leader in these key qualities," said Michael Accavitti, vice president of national marketing operations at America Honda.  "The Honda engineering philosophy not only delivers immediate value to our customers, but will pay off in the long run as well."

The Honda brand's award of Best Mainstream Brand, recognizes the entire Honda lineup for exceptional vehicle quality, strong brand desirability, and long-term reliability.  In addition, The 2013 Accord, the Honda Odyssey and the Honda Fit, all received top honors in their individual categories, which were Best Midsize Car, Best Minivan and Best Sub-Compact Car, respectively.

2013 Fit

ALG determines winners through study of the competition in each segment, historical vehicle performance and industry trends.  ALG publishes the Residual Value Guidebook and is a leading provider of insights and consulting services to the automotive industry.

 I have to say that I love it when we win!  It makes me proud to be part of a Honda dealership.